In his latest video, which is also the last of 8 days of releasing a new video every day, famed satirist and parody musician “Weird Al” Yankovic has set his sites on what he calls, “ridiculous double-speak and meaningless buzzwords I’ve been hearing in office environments all my life.” The song is set in the theme of Suite: Judy Blue eyes by Crosby, Stills & Nash.
“I just thought it would be ironic to juxtapose that with the song stylings of CSD, whose music pretty much symbolizes the antithesis of corporate America.” (source: Wall Street Journal)
Speaking of irony, did he just use musician “double-speak” to describe marketing language and published it in the Wall Street Journal? I guess the joke is on the WSJ since this is an oversight that a seasoned professional like Weird Al just wouldn’t make unless it was on purpose!
Watch the video Mission Statement from Mandatory Fun
This video was created using the service TruScribe. TruScribe is a whiteboard animation service for business where you write the script and they animate it for your business.
Though marketing and business jargon may be lost and meaningless to the masses, to those who use it, it can be an important way to describe a complex process.
For example, “Leveraging Core Competencies” is a valid business strategy and great advice for most smaller businesses and start-ups. In layman’s terms, this means, “Stick with what you’re good at!” If your business is towing cars, don’t try to sell flowers on the side. Stick with what you’re good at and focus on your core business. Maybe you could add services such as AAA Roadside Assistance or recycling vehicles. This would be leveraging you core competency.
Or, “Proven Methodology” may seem like jargon to the un-initiated, but this term is used to describe a process that has already been researched and vetted for success and is repeatable with a high probability of success.
I love Weird Al’s songs and always have. I even saw him in concert once and it was a great show. Unfortunately he seems to have only been in contact with people in the corporate world who hide behind jargon to mask their incompetence, and not worked with people who use these terms correctly and to convey important business and marketing messages.