Hosts: Matt & Kari Rouse
Produced by: Matt Rouse and Scott Burson
Announcer and Editor: Daniel D. Craig
Sponsored by: Hook SEO LLC, your SEO and Web Design Company and Hook Digital Marketing.
Use this link to open this podcast in your podcast player.
Episode Guide & Show Notes
Episode 57 – Email Marketing for Local Business with Elizabeth Case
Air Date: 2/24/2020
Today we’re chatting with Elizabeth Case from Yellowdog Consulting about Email Marketing for Small Businesses and why it’s important. We also talk about the Small Business Entrepreneurs Council, co-working, and her volunteer work with the Office Hours program. You don’t want to miss these small business email strategies.
Show Notes:
Yellowdog Consulting
Digital Marketing Masters Podcast: https://hookseo.com/podcast
Episode 56 – Local Service Business Marketing with Ryan Hanley
Air Date: 2/18/2020
We talk micro-influencer marketing, engagement, the Fyre Festival disaster and some more advanced topics like influencer attribution, marketplaces, and how to interview influencers before you spend money with them.
Matt also shares an advanced advertising trick for brands that he hasn’t shared before.
Show Notes:
Shane Barker: https://shanebarker.com/
Digital Marketing Masters Podcast: https://hookseo.com/podcast
Episode 55 – Local Service Business Marketing with Ryan Hanley
Air Date: 2/11/2020
Join us in a spirited discussion with Ryan Hanley, author of Content Warfare, about starting a new service business, specifically, an independent insurance agency. We talk about marketing tactics any service business or entrepreneur can tackle, and then sidetrack into a spirited discussion about political marketing. You won’t want to miss this controversial episode where the crew breaks all the rules.
Show Notes:
Episode 54 – Mixing Print Marketing and Networking with Tiffany Larsson
Air Date: 2/3/2020
With the dramatic drop in print and magazines from 2008-2018, Real Producers Portland has survived and thrived by mixing high-end experiences in business networking with their magazine geared toward the top producing real estate agents. We talk with her about the future of mixed media experiences and the future of print and marketing.
Show Notes:
Episode 53 – Non-Profit Coworking with Sara Zwicker of HillHub
Air Date: 1/27/2020
With international coworking brands like WeWork running into profitability issues, a new model is emerging in the coworking and startup space. Non-profit coworking and startup incubators. We talk with coworking expert Sara Zwicker from HillHub in Hillsboro, Oregon. And we do some trivia from the show, The Office.
Show Notes:
Episode 52 – Getting Organized and Efficient with Allie Gerrie the Savvy Admin
Air Date: 1/14/2020
If you want to scale your business, you need to get organized with systems and strategies that can help you grow. Allie, the Savvy Admin helps us explore ways business leaders and entrepreneurs can prepare themselves to grow beyond their time constraints.
Show Notes:
Episode 51 – Best Advice of our First 50 Podcasts
Air Date: 1/14/2020
Jeremy and Matt discuss the best advice from their first 50 podcasts. We had each of them choose three things they learned and why they are important to you and your business!
Show Notes:
Episode 50 – Seven Marketing Technologies to Watch For in 2020
Air Date: 1/06/2020
The time, they are a-changin’ and 2020 is no different! Here are three things every business leader should be looking at in 2020 to grow their business and to stay competitive. Plus, a bonus fourth thing that Matt and Jeremy talk about at the end. Let’s start 2020 off right!
Show Notes:
Episode 49 – Author Shelley Zavitz Talks About Her First 365 Days in Real Estate
Air Date: 12/31/2019
A fellow Canadian ExPat, Shelley Zavitz had just moved from Canada to the United States and was looking to start a 100% referral business knowing only 4 people in town. To compound that, she also decided she wanted to be rookie of the year at her real estate brokerage. This is an amazing business story with ups, and downs, victories, and failures. A must-listen for anyone even thinking about starting a real estate career or any new business.
Show Notes:
Your First 365 Days in Real Estate
Episode 48 – Seven Marketing Technologies to Watch For in 2020
Air Date: 12/26/2019
Marketing keeps changing and in 2020, soon be known as the “year of vision,” there are some opportunities and a few things you need to watch out for. This fun holiday conversation will get you fired up for the new decade.
Show Notes:
Episode 47 – Pursuing Your Passion and Building a Brand with Carmen Jackinsky from Reshod
Air Date: 12/21/2019
Carmen had the knowledge, the experience, and the passion to start her own professional walking shoe brand. We talk about Olympic Race Walking, coaching, shoe design, and how she turned her passion into a business.
Show Notes:
Episode 46 – Getting Started With Podcasting with Chris Morten
Air Date: 12/17/2019
Starting a podcast isn’t as hard as you might think. We are chatting with podcaster Chris Morten about his consumer-facing geek-themed show, the Indeed Podcast. We talk about how they got started and how you can get started podcasting without a huge investment in time or money.
Show Notes:
Episode 45 – Getting Mojo-vated for Social Selling with Joe Apfelbaum
Air Date: 12/09/2019
Are you ready to get Mojo-vated? Social Selling Coach, Joe Apfelbaum, is going to help turn you go from Order Taker to Rainmaker. Joe is a LinkedIn power-user, teaching us what to do and not do when it comes to selling online and how entrepreneurs and companies are shooting themselves in the foot with bad cold outreach.
Show Notes:
Joe Apfelbaum
Evyrgreen Marketing
Problem Solvers 004 – Are You Making These 7 Design Mistakes? with Paige Dahl
Air Date: 12/07/2019
Paige joins us to help stop the carnage we see on social media and websites when it comes to design mistakes you could avoid and keep your brand looking sharp!
Show Notes:
Episode 44 – Tour de Cure with Scott Friessen
Air Date: 12/03/2019
Over 30 million Americans are living with diabetes, 84 million people are living with prediabetes and 90% don’t even know it, and every 21 seconds someone in the U.S. is diagnosed with diabetes. We talk with Scott Friessen of the American Diabetes Association and follow his journey to becoming a diabetes education advocate and how corporate events can improve company morale, image, and health.
Show Notes:
Oregon Tour de Cure
Diabetes Food Hub – recipes!
Email Scott Friesen
Call Scott at (503) 736-2770 Ext 7355
Episode 43 – Building a Brand Live with Yifat Cohen
Air Date: 11/25/2019
When Google+ started, one person led the charge to get people building their businesses live, and that person was Yifat Cohen. This was a tough lesson not to build a brand on rented property. But where do you build a brand now so you don’t have that problem?
And, in a rare event in podcasting, we talk about how to start growing your business online when you don’t have a following. This is a powerful episode about how to take charge of your brand and how to make the shift from rented land to your own online property.
Show Notes:
I’m That Geek Show with Yifat Cohen
Nincompoopery: Why Your Customers Hate You–and How to Fix It by John Brandt
Content Warfare by Ryan Hanley
Episode 42 – Creating a Life That Drives You with Gunnar Simonsen
Air Date: 11/19/2019
Gunnar once said, “Life is short. Stop dying on hills that were never worth dying on.” Learn about how finding your identity and purpose can change everything in your life and your business.
Show Notes:
Gunnar on LinkedIn
Episode 41 – Increase the Value of Your Time with Nathan Cook
Air Date: 11/11/2019
There are a lot of ways we can limit our potential. From not charging enough for our services to undervaluing ourselves, there is a lot of self-sabotage. Many times these problems can be subconscious or need a shift in mindset. Nathan Cook helps us unpack the things that are holding back many business professionals.
Show Notes:
Nathan Cook Coaching
Episode 40 – Small Brand Marketing for Black Friday & Cyber Monday
Air Date: 11/05/2019
Black Friday and Cyber Monday are coming in the USA and there are similar sale days in other countries, such as Boxing Day sales in Canada. We discuss ideas and tactics that small businesses and online businesses can do more to combat big businesses spending a fortune on ads.
Show Notes:
Digital Marketing Masters – on Medium
Hook SEO Digital Marketing
Episode 39 – Halloween Scare: A Dozen Habits of People Going Nowhere
Air Date: 10/30/2019
Jeremy and Matt chat about some next-level SEO tactics to crush the local rankings for your business. Most SEO companies aren’t even using these tactics yet, so you can break away from the pack in the map-pack.
Show Notes:
A Dozen Habits of People Going Nowhere – Full article on Medium
Episode 38 – Next Level Map Rankings with Matt Rouse
Air Date: 10/22/2019
Jeremy and Matt chat about some next-level SEO tactics to crush the local rankings for your business. Most SEO companies aren’t even using these tactics yet, so you can break away from the pack in the map-pack.
Show Notes:
Local SEO Reviews and Reports
Episode 37 – Marketing in an Industry Banned by Google
Air Date: 10/14/2019
Join us with Brandon Svoboda from A Plus Bail Bonds in Washington State, talking about the world of getting people out of jail. We talk about artificial intelligence use in the world of bail bonds and the court system and what to do when your industry gets banned from advertising on google.
Show Notes:
A Plus Bail Bonds in Washington State
Episode 36 – Getting Started With Systems and CRMs with Amanda Marcott
Air Date: 10/07/2019
Being a business owner means you wear a lot of hats. If you want to save time and work on your business, you need systems. Join us as we talk with Amanda Marcott about how to get started putting together a proper system and some of the tools she uses.
Ben Ficker and Dan Hayes talk with us about building wealth and financial freedom with investment real estate. There’s a lot more involved than most people think. Do you understand the total economic benefit that comes with investment properties? Do you understand the challenges? The answers will surprise you.
Show Notes:
Episode 35 – Financial Freedom in Investment Real Estate with Dan Hayes and Ben Ficker (part 2)
Air Date: 10/02/2019
Do you understand the real estate cycles? There’s no “set-it and forget-it” in investment real estate, with problems such as changes in legislation, tenant issues, maintenance, etc., so how do you determine what type of investment property is right for you and your needs?
Ben Ficker and Dan Hayes talk with us about building wealth and financial freedom with investment real estate. There’s a lot more involved than most people think. Do you understand the total economic benefit that comes with investment properties? Do you understand the challenges? The answers will surprise you.
Show Notes:
Real Property Management Solutions – Portland, Oregon
Equity Pacific Real Estate
Episode 34 – How Legislation Can Affect Investment Real Estate with Dan Hayes (part 1)
Air Date: 09/25/2019
The investment real estate market has never been hotter, but increasing legislation like rent control and tenant landlord law is making it more complex all the time. How can you manage risk but still get the rewards? In part 1 of our two part series on investment real estate and legislation, we talk with property management company owner, Dan Hayes.
Show Notes:
Real Property Management Solutions – Portland, Oregon
Episode 33 – Updating the Art of Teaching Music Morgan Roe
Air Date: 09/22/2019
Join Matt, Jeremy, and special guest Morgan Roe who manages Bach to Rock Music School in Hillsboro, Oregon, where we record this podcast. We talk about a new approach to teaching music and marketing through demonstrative events.
Show Notes:
Bach to Rock – Hillsboro, Oregon
Start Saying Yes by Matt Rouse
Flattening the Hamster Wheel by Matt Rouse
Episode 32 – LinkedIn Marketing Tips with Elizabeth Borelli
Air Date: 09/09/2019
LinkedIn has a pulse again and is turning into a huge source for driving new business. Elizabeth Borelli joins us to talk about promoting your service offering on LinkedIn by optimizing your profile and then using referral networking strategies to connect with decision-makers and prospective clients.
Show Notes:
Elizabeth Borelli on LinkedIn
Next Career Coaching
Start Saying Yes by Matt Rouse
Flattening the Hamster Wheel by Matt Rouse
Episode 31 – Better Than Fine
Air Date: 09/03/2019
This episode is way better than “just fine.” Find out how to take your business out of the friend-zone and into a full-blown love affair with your customers. Stop leaving people with the feeling that their experience with your brand was “fine” and get them raving.
Show Notes:
Hook SEO Digital Marketing
Talk Triggers by Jay Bear
Why Customers Leave by David Avrin
Start Saying Yes by Matt Rouse
Flattening the Hamster Wheel by Matt Rouse
Problem Solvers 3 – How Far Down Does the Facebook Ads Rabbit Hole Go?
Air Date: 09/01/2019
Most business owners understand boosting posts on Facebook but how far down the rabbit hole can you go with Facebook Ad Manager?
Show Notes:
Hook SEO Digital Marketing
Episode 30 – Chocolate, Kickstarter, and Food Entrepreneurship with David Gadlin
Air Date: 08/23/2019
Join David, Matt, and Jeremy as they discuss launching a food business, Kickstarter, and the retail apocalypse. We also talk about how to leverage the non-scalable to help you scale later, and finding your place in the market.
Show Notes:
Kickstarter is LIVE now: https://www.kickstarter.com/projects/1536512884/study-of-sweets-over-200-unique-chocolate-bars
Study of Sweets with David Gadlin
Dave’s Meat and Nuts by David Gadlin
Episode 29 – Short Term Rental Management with Corey Tigner
Air Date: 08/19/2019
There is a new kind of property management for investment properties and it’s short term rentals. This isn’t just throwing an ad on Airbnb anymore. Cory with iTrip Vacations is in the house to discuss long term management with short term rentals.
Show Notes:
itrip Vacations with Corey Tigner
Episode 28 – Travel Agents Still Exist with Julie Golzarian
Air Date: 08/12/2019
In the age of online travel websites, it turns out Travel Agents haven’t all disappeared and they have some unique value to offer you and your business. We are joined by Julie from All Planned Travel and she has some great travel hacks, time savers, and ways to avoid travel frustrations.
Show Notes:
All Planned Trvael with Julie Golzarian
Episode 27 – Getting Your Business Unstuck with Executive Coach Kerry Walls
Air Date: 08/07/2019
We are joined by Business and Executive Coach Kerry Walls from Portland, Maine to talk about the biggest mistakes business owners run into when they are trying to grow their business. we chat about getting your business unstuck, opportunity costs, hiring staff for a growth mindset and running your business from a higher level.
Show Notes:
Business & Executive Coaching with Kerry Walls
Episode 26 – Going All-In With Your Personal Brand with Realtor Lauren Goché
Air Date: 07/30/2019
“Watered-down you sucks. Because no one wants watered down anything.”
I know we tell everyone to not talk about politics or religion for your business unless it is your business, but our guest Lauren Goché is joining us to talk about going “all-in” on your personal brand and talking passionately about the things you believe in.
Show Notes:
Portland Realtor Lauren Goché
Episode 25 – Professional Organizing with Anne Blumer
Air Date: 07/23/2019
Get your business and your life organized with Anne Blumer who runs the Institute for Professional Organizers and is herself, a professional organizer, author, and speaker. We also dig into some ideas for self-publishing your book.
Show Notes:
Institute for Professional Organizers™
Episode 24 – Break Past Your Impostor Syndrome with Kara Radecki
Air Date: 07/15/2019
Put some seat-belts on your insecurities, because this episode is going to help you break through those self-imposed barriers. Also, find out how counseling can help your staff or management employees make your workplace more positive and productive.
An enlightening conversation with Kara Radecki from Ancora Counselling about what Impostor Syndrome is, how to overcome it, and the state of mental health in the entrepreneur, business, and remote worker world we live in.
Show Notes:
Ancora Counseling and Therapy Services – Hillsboro, Oregon
Episode 23 – Real Estate Investing for the Average Joe with JC Rogauskas
Air Date: 07/08/2019
Today on the Digital Marketing Masters Podcast we’re chatting with JC Rogauskas about how real estate investing isn’t just for rich people and retirement, and how the Average Joe can get involved and start building wealth. We also chat about the difficulty business owners and the self-employed can have with financing property,
Show Notes:
American Pacific Mortgage – Hillsboro, Oregon
Episode 22 – Disrupting Negative Customer Expectations With David D’Angelo
Air Date: 07/03/2019
In a lot of industries, such as car dealerships, have a negative experience associated with them before people even walk on the lot. We talk with the guy who we buy all our cars from, David D’Angelo about how he has turned the customer experience up-side-down and made it a fun and efficient way to buy a car.
We talk about negative experiences people have had and how managing customer expectations and creating a customer-centric experience changes the whole game.
“It shouldn’t be hard to buy something you want.”
Show Notes:
D’Angelo Auto Sales
Episode 21 – How to Use Photography to Enhance Your Story with Bryan Welsh
Air Date: 06/25/2019
Bryan talks with the whole DMM crew about how to use professional photography to improve your brand story. He has lots of tips on getting a good photographer and how to keep it simple and clean with your photos. Listen to the end to get tips on taking better photos yourself.
Show Notes:
Bryan Welsh with MIT Portraits
Web Design at Hook SEO.
Episode 20 – Live Video and YouTube Marketing with Jane Crawford and Michelle De Lude
Air Date: 06/17/2019
Even a couple of years ago, live video wasn’t accessible to the average business owner. Now anyone with a cell phone and an Internet connection can produce video marketing content on demand. We talk about how video algorithms work, what site like YouTube and Facebook are looking for in your video, and walk through a video view advertising formula. Jeremy shares his experience with Facebook Game Streaming, and Matt makes everyone’s brain hurt with too much video marketing information.
Show Notes:
The Book of Jane
The Book of Jane on YouTube
Destinations Hypnosis
Facebook Advertising with Hook SEO.
Episode 19 – Building Offline Communities with Jane Crawford and Michelle De Lude
Air Date: 06/11/2019
Offline communities can help your business grow, but they can also help us grow as people and support our weaknesses when we need help. Join Jane and Michelle as we have a fun conversation about offline communities and we even get into some talk about discovering services you can combine through business communities that can increase the value of your offerings.
Show Notes:
The Book of Jane
The Book of Jane on YouTube
Destinations Hypnosis
Start Saying Yes on audible, by Matt Rouse.
Episode 18 – Priming Your Customers with Michelle De Lude from Destinations Hypnosis
Air Date: 06/03/2019
Join us as we talk about how companies can prime their customers to take action in different situations with Michelle De Lude of Destinations Hypnosis. We also have Josh from Dick’s Auto Group and Adam from New World Industries and our hosts Matt and Jeremy. It’s a party!
Show Notes:
Destinations Hypnosis
Dicks Auto Group
New World Industries
Start Saying Yes on audible, by Matt Rouse.
Episode 17 – How Community Outreach Can Increase Sales with Adam Michaud and Josh Tompkins
Air Date: 05/28/2019
Join us as we talk to Josh Tompkins from Dicks Auto Group and Adam Michaud from New World Industries as we talk about how community involvement can improve your sales.
Show Notes:
Dicks Auto Group
New World Industries
Start Saying Yes on audible, by Matt Rouse.
Episode 16 – The Story Behind the Brand with Hussein Albaiaty, Founder of Refutees
Air Date: 05/21/2019
An inspirational talk about the hardship and rewards of running your own business. The story and meaning behind what you do and how it can change who you are. We cover everything from racism to motivation in this episode that will get you fired up to grow your business.
Show Notes:
Refutees
The Printory
Cathy Armillas, author of The Unbreakable Rules of Marketing.
Start Saying Yes on audible, by Matt Rouse.
Episode 15 – Hiring People With Developmental Disabilities Improves Your Company with Abilities At Work
Air Date: 05/13/2019
We talk about hiring people with developmental disabilities to help diversify your workforce. We talk about job carving and how agencies like Abilities at Work can help their clients and your company. Success stories, how it works, and why you should be considering people with disabilities for your workforce.
Abilities at Work of Oregon.
Episode 14 – Podcasting, Radio, and Voice Tech (part 2) with Seth Krussman of the Money on Tap Podcast
Air Date: 05/07/2019
In Part 2 we are asking questions and speculating about the future of voice tech. But Matt (as usual) stears the self-driving car off track and we get into a discussion about how we are going to build morality into Arificial Intelligence.
Is podcasting the next channel to explode?
Will radio survive?
What about Smart Speakers and other voice tech? Our guest today is Seth Krussman from Brayshaw Financial and the host of Money on Tap, a broadcast radio show and podcast.
Show Notes:
Money on Tap Podcast
Episode 13 – Podcasting, Radio, and Voice Tech (part 1) with Seth Krussman of the Money on Tap Podcast
Air Date: 04/29/2019
Part 1 of our two-part series on voice tech, talking about radio and podcasting. We’re talking about the rise of podcasts, voice tech, and building “authority.” Our guest today is Seth Krussman of Brashaw Financial and the host of the Money on Tap Radio Show and Podcast.
Show Notes:
Money on Tap Podcast
Episode 12 – Leveraging Education for Lead Generation with Kari Rouse of Bark Cartons
Air Date: 04/23/2019
Are you working IN your business and not ON your business? Learn how educating your clients can be used for lead generation. “The one who teaches earns the right to sell.”
Show Notes:
Bark Cartons
The Bark Marketing Collective
Episode 11 – Elevating the Status of Pet Businesses with Kari Rouse of Bark Cartons
Air Date: 04/15/2019
Kari Rouse is on a mission. To elevate the status of pet-related businesses through professional networking, unique marketing, and helping pet business owners (such as dog groomers, doggy daycare, veterinarians, and dog walkers) use business processes to improve their sales and customer satisfaction.
Show Notes:
Episode 10 – Marketing Over Borders with Special Guest Kevin Walters of Costa Rica Investment Properties
Air Date: 04/08/2019
When you are marketing to another country or several countries, things can get complicated. Today we are welcoming back Kevin Walters from Costa Rica Investment Properties to talk about marketing over borders.
Show Notes:
Costa Rica Investment Properties
Radio DOS
Episode 9 – Relationship Marketing with Special Guest Kevin Walters of Costa Rica Investment Properties
Air Date: 04/01/2019
According to Forbes, “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement.
Relationship marketing is often used for higher ticket items with a longer sales cycle, such as cars, boats, houses, luxury items, and investment property. Which is why we have Kevin Walters here from Costa Rica Investment Properties.
Show Notes:
Costa Rica Investment Properties
Radio DOS
Episode 8 – Social Media for Small Business with Tracey Hicks of the All Things Real Estate Store
Air Date: 03/31/19
There’s a lot of so called “gurus” out there telling people what to post and when to post it. We’ll separate the truth from the myths and we’ll talk about Shiny Object Syndrome. What it is, and how to avoid it.
Show Notes:
Episode 7 – Building Your Brand with Tracey Hicks of the All Things Real Estate Store
Air Date: 03/21/19
Over an hour of amazing marketing strategy from the Digital Marketing Masters guys and Tracey Hicks, owner of the All Things Real Estate Store. And not just for Realtors! Build your brand, market online, get more referrals, lower your cost per lead, increase your lead generation and real tactics you can use.
Show Notes:
All Things Real Estate Store
Real Estate Uncensored
Social Media Lab – did the studies loosely quoted in this episode.
Episode 6 – Mentoring is a Win-Win-Win
with special guest Ryan Corbridge from Corbridge Law
Air Date: 03/12/19
How mentoring people improves people’s lives, improves the community, helps you give back, and can even improve your bottom line.
Show Notes:
Corbridge Law
Mercy Corps Micromentor Program
Episode 5 – Networking for Business and Lifestyle
with special guest Ryan Corbridge from Corbridge Law
Air Date: 03/02/2019
Business networking isn’t just a great way to grow your business, it’s a fantastic way to level up your lifestyle.
Show Notes:
BNI: Business Network International
Meetup
Chipmunk Recipes (listen to the episode, you’ll understand!)
Corbridge Law
Episode 4 – Four Things Every Website Needs
Air Date: 02/21/2019
Four things every website needs if you want to get leads from your site. Also, ways to build trust, how to prime your visitors to make the decision to contact you, and a lot of talk about plumbers.
Show Notes:
Listen to or read Start Saying Yes, by Matthew Rouse.
Audible, iTunes, Print, Kindle
Read Pre-Suasion by Robert Cialdini
Read Building a Story Brand by Donald Miller
Episode 3 – How to Conquer the Map Box with Google My Business
Air Date: 02/12/2019
How to beat out competitors using Google My Business and the Map Box / Map Pack at the top of local search results. Learn about NAP Citations and other ways to conquer the map box!
Show Notes:
Google My Business
Episode 2 – The Ugly, Ugly State of Customer Service
Air Date: 02/07/2019
Customer service is dying. Let’s make sure you stand out by Saying Yes and setting your customers up to say Yes to buying your product or service.
Show Notes:
Listen to or read Start Saying Yes, by Matthew Rouse.
Audible, iTunes, Print, Kindle
Read Pre-Suasion by Robert Cialdini
Episode 1 – Removing Bad Reviews and Getting More Positive Reviews for Your Business
Air Date: 01/28/2019
Reviews are big business, and they can be good for your business or bad for your business. Our host, Matt Rouse of Hook SEO Digital Marketing, leads off the podcast with an honest and powerful talk about how to get rid of fake and negative reviews, why you want more positive reviews, and even what to do if you’ve been targeted by review crime.
Show Notes:
How to Handle Fake and Negative Reviews from Sites Like Yelp and Google