Hosts: Matt & Kari Rouse

Produced by: Matt Rouse and Scott Burson

Announcer and Editor: Daniel D. Craig

Sponsored by: Hook SEO LLC, your SEO and Web Design Company and Hook Digital Marketing.

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Episode Guide & Show Notes

065 – Get Your Business Streaming Live During the Epidemic

Air Date: 3/31/2020

Join Matt Rouse and Yifat Cohen as they discuss why and how to get your business streaming live now. Show your clients you are open and ready for business. Plus, a frank conversation about the non-business effects of the pandemic as well as the real story behind the lady who sued McDonald’s over hot coffee.

Show Notes:

Virtual Connectivity
Digital Marketing Masters Podcast

Episode 64 – Establishing Processes and Procedures That Grow and May Save Your Businesses

Air Date: 3/23/2020

Why during the pandemic, it’s more important than ever to document your processes and procedures. We all have processes in our businesses. But are yours locked away in the heads of your key employees?

Establishing processes and procedures that everyone in a company can understand and follow allows you to iterate and improve on them and they are great for continuity. We talk with Adi Klevit from Business Success Consulting Group about how to become a business process hero, and how it can help in uncertain times.

Show Notes:

Business Success Consulting Group
Digital Marketing Masters Podcast

063 – Laura Kubisiak Talks Startups, COVID, and the Oregon Entrepreneurs Network

Air Date: 3/22/2020

At OEN they believe that a thriving network of entrepreneurs makes Oregon stronger. OEN helps entrepreneurs start-up and scale-up by connecting them to peers and mentors, startup funding opportunities, and hands-on training.

A nonprofit, membership-driven organization with a 28-year track record, OEN is Oregon’s only organization that supports scalable startups from every industry across the state.

Show Notes:

Business Oregon Coronavirus Information
Digital Marketing Masters Podcast

Episode 62 – The Publicity Sales Funnel & Coronavirus Business Tips with Josh Elledge

Air Date: 3/21/2020

Tips to save your business during the coronavirus pandemic. How you can save money on your grocery bill. What does this have to do with Public Relations? It’s time to grow your business and get known for all the knowledge locked away in that business mind of yours! Josh Elledge turns digital entrepreneurs into media celebrities. Are you ready to Up Your Influence?

Show Notes:

Up My | YouTube
Savings Angel
Digital Marketing Masters Podcast

Episode 61 – COVID-19 and Immigration Law with Tahmina Watson

Air Date: 3/20/2020

How is the pandemic affecting immigration? What about work visas? Travel bans? Immigration in progress? Family immigration? Let’s find out with Immigration Lawyer Tahmina Watson.

Show Notes:

LinkedIn | Facebook | Twitter
ScaryMommy Article on Tahmina
2020 H1B Changes (H1b changes in 2020).
H1B prep in covid-19 days
Digital Marketing Masters Podcast

Episode 60 – Growing Your Local Business with Jesse from Chimcare

Air Date: 3/17/2020

The story of a family chimney sweeping business that has expanded from being a couple of chimney sweeps to a national chimney repair company.

Show Notes:

Gas Fireplace Cleaning


Problem Solvers 005 – Matt on Meetings

Air Date: 3/13/2020

Matt talks about meetings. What is classified as a meeting? What makes a productive meeting?

Show Notes:

Most meeting are worthless. 🙂


Episode 59 – Ross Seligman from Sphere CRM

Air Date: 3/09/2020

This week we’re talking with Ross Seligman, who is a Portland Real Estate Agent and co-founder of Sphere, a new kind of CRM for Agents and Real Estate Teams. We talk about the start-up process, what Sphere is, and building a better business by design.

Show Notes:

Sphere CRM:
Living Room Realty:
Ross on LinkedIn:


Episode 58 – Non-Profit Fund Raising with Beth Lewis

Air Date: 3/02/2020

Fundraising for a nonprofit in the arts is in itself an art. We speak with Beth Lewis of Bag&Baggage and the Vault Theater about running two connected non-profits, the difference between community and professional theater, and how fundraising happens in the non-profit arts world.

Show Notes:

Bag&Baggage Productions
The Vault Theater


Episode 57 – Email Marketing for Local Business with Elizabeth Case

Air Date: 2/24/2020

Today we’re chatting with Elizabeth Case from Yellowdog Consulting about Email Marketing for Small Businesses and why it’s important. We also talk about the Small Business Entrepreneurs Council, co-working, and her volunteer work with the Office Hours program. You don’t want to miss these small business email strategies.

Show Notes:

Yellowdog Consulting
Digital Marketing Masters Podcast:


Episode 56 – Local Service Business Marketing with Ryan Hanley

Air Date: 2/18/2020

We talk micro-influencer marketing, engagement, the Fyre Festival disaster and some more advanced topics like influencer attribution, marketplaces, and how to interview influencers before you spend money with them.

Matt also shares an advanced advertising trick for brands that he hasn’t shared before.

Show Notes:

Shane Barker:
Digital Marketing Masters Podcast:


Episode 55 – Local Service Business Marketing with Ryan Hanley

Air Date: 2/11/2020

Join us in a spirited discussion with Ryan Hanley, author of Content Warfare, about starting a new service business, specifically, an independent insurance agency. We talk about marketing tactics any service business or entrepreneur can tackle, and then sidetrack into a spirited discussion about political marketing. You won’t want to miss this controversial episode where the crew breaks all the rules.

Show Notes:

Rogue Risk

Ryan Hanley





Episode 54 – Mixing Print Marketing and Networking with Tiffany Larsson

Air Date: 2/3/2020

With the dramatic drop in print and magazines from 2008-2018, Real Producers Portland has survived and thrived by mixing high-end experiences in business networking with their magazine geared toward the top producing real estate agents. We talk with her about the future of mixed media experiences and the future of print and marketing.

Show Notes:

Real Producers Portland

Oswego Real Estate Group


Episode 53 – Non-Profit Coworking with Sara Zwicker of HillHub

Air Date: 1/27/2020

With international coworking brands like WeWork running into profitability issues, a new model is emerging in the coworking and startup space. Non-profit coworking and startup incubators. We talk with coworking expert Sara Zwicker from HillHub in Hillsboro, Oregon. And we do some trivia from the show, The Office.

Show Notes:



Episode 52 – Getting Organized and Efficient with Allie Gerrie the Savvy Admin

Air Date: 1/14/2020

If you want to scale your business, you need to get organized with systems and strategies that can help you grow. Allie, the Savvy Admin helps us explore ways business leaders and entrepreneurs can prepare themselves to grow beyond their time constraints.

Show Notes:

The Savvy Admin





Episode 51 – Best Advice of our First 50 Podcasts

Air Date: 1/14/2020

Jeremy and Matt discuss the best advice from their first 50 podcasts. We had each of them choose three things they learned and why they are important to you and your business!

Show Notes:

Hook SEO Digital Marketing


Episode 50 – Seven Marketing Technologies to Watch For in 2020

Air Date: 1/06/2020

The time, they are a-changin’ and 2020 is no different! Here are three things every business leader should be looking at in 2020 to grow their business and to stay competitive. Plus, a bonus fourth thing that Matt and Jeremy talk about at the end. Let’s start 2020 off right!

Show Notes:

Hook SEO Digital Marketing