DIGITAL MARKETING MASTERS
Podcast Season 2, 2020
Hosts: Matt & Kari Rouse
Produced by: Matt Rouse & Scott Burson
Announcer and Editor: Daniel D. Craig
Sponsored by: Hook SEO LLC, your SEO and Web Design Company and Hook Digital Marketing.
Episode Guide & Show Notes
Episode 119 – Crushing the YouTube Algorithms With Nate Woodbury
Air Date: 10/29/2020
Nate Woodbury is the Producer for twelve YouTube channels that are lead generation machines for expert entrepreneurs, like Speakers, Coaches, and Course Creators. His largest channel generates over $1 Million per month, all from organic YouTube Traffic. Matt and Nate break down what it takes to crush the emotion engine on YouTube!
Episode 118 – Why Every Business Should Have a Sales CRM
Air Date: 10/27/2020
Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast-growing startup companies.
Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up on the leads for their software company in an easier way. They didn’t like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.
Episode 117 – Landing Page Fights With Nicholas Scalice
Air Date: 10/22/2020
Nicholas Scalice, the host of the Growth Marketing Toolbox show, talks landing pages to increase conversions and turn prospects into revenue. We talk about optimization, software, workflows, CRO (conversion rate optimization), and copywriting.
Episode 116 – Where To Find Customers Online With Jose Quiroz
Air Date: 10/20/2020
Jose Quiroz is Managing Director of Digital Caliente, a digital experience studio that helps brands define short-term and long-term digital strategies for their organization. Client partners include AT&T, Mini Cooper, Star Trek/Paramount Studios, Shoe Palace, Nice Kicks, and more. We talk about where to find customers in the digital world.
Episdoe 115 – Before Family Game Night, There’s Gabe Barrett
Air Date: 10/15/2020
Before you get the family around the kitchen table to play that board game, someone designed it, prototyped it, play-tested it, edited, pitched, produced, and sold it. That process starts with Gabe Barrett from the Board Game Design Lab.
Episode 114 – We Look Inside Customer Experience with Chris Wallace
Air Date: 10/13/2020
Reputation, experience, and referrals are what help new businesses grow. Customer experience is taking commodities and turning them into brands people value. Chris from Innerview helps companies effectively transfer their brand messages to frontline employees.
Episode 113 – One Upon a Time in Story Ads with Vidya Ravi
Air Date: 10/3/2020
Once upon a time, there was a conversation between our host, Matt Rouse, a valiant knight from the old country, and Princess Vidya Ravi, who rules the land of Storybird Ads. They used their magic and might to educate all the nobles and knights of the land about how Facebook Ads can be used to advertise experts, authors, and coaches.
Episode 112 – We Go Green With Byran Clayton
Air Date: 10/6/2020
Bryan shares the incredible story of YourGreenPal and how he went from mowing lawns to running a two-sided marketplace. How they started it, grew it, and were able to build a huge business without venture capital. Business insights to focus your business and sharpen your marketing.
Episode 111 – Creative Storytelling with Geoffrey Golden
Air Date: 10/1/2020
We talk about customer experience and then Matt and Brenton dig into privacy, blockchain, decentralized applications, surveys, customer engagement, and more. Find out about bias in customer surveys, the problems with news outlet advertising, companies who can’t read the room… buckle your seatbelts for this conversation!
Episode 110 – My Favorite Podcaster is Matt Johnson
Air Date: 9/29/2020
I got to interview my favorite podcaster! We talk about podcast marketing, developing systems, building teams, and getting featured on other podcasts. We talk about clarity of messaging and point of view. We even talk about old parody movies! Do not miss this fun and enlightening conversation.
Episode 109 – Creative Storytelling with Geoffrey Golden
Air Date: 9/24/2020
Do you need to level-up your storytelling? Geoffrey is a narrative designer for video games with a passion for interactive storytelling. As a writer with over 15 years of experience, his career spans multiple “medias”: comics, audio fiction, tabletop games, cartoons – the whole enchilada. We talk about creative writing and storytelling for business.
Episode 108 – Shaily Hakimian Is Your Social Media Sherpa
Air Date: 9/22/2020
Ninety percent of people who try social media marketing are willy-nilly about it, and that’s not what works. Shaily Hakimian, the Social Media Sherpa, is here to help you get on track with consistency and having a social media mindset..
Episode 107 – Answer2Cancer with Dianne Danowski Smith
Air Date: 9/15/2020
Could you be the answer to cancer? Dianne and Matt talk about the US-based non-profit started by a stage 3 cancer survivor who discovered a gap between a cancer diagnosis and dealing with all the doctors, nurses, organizations, financials, treatments, and other things that suddenly happen when you discover you or a family member has cancer.
Dianne started the Answer2Cancer event, originally an in-person event, now digital for 2020, to fix this problem. It is a free patient information event with information from caregivers, doctors, oncologists, nurses, NPs, and social workers.
Episode 106 – Re-imagining Payment Processing With Selina Meere
Air Date: 9/10/2020
Selina Meere is the Vice President of Marketing and Business Development at Park Place Payments which is the only female-founded company in the payment processing space. Their female executive team is taking on the payment processing world. We talk gender gap, the dark-side of payment processing, and how it’s often only one step above the black market, as Matt says.
Episode 105 – Social Impact Leadership with Andrew Gottlieb
Air Date: 9/3/2020
We’re talking about social impact leadership, growing a benefit corp during the COVID pandemic, and marketing businesses that are aligned with a greater purpose.
104 – Living Your Passion with Bunny Young
Air Date: 9/3/2020
Stunt woman turned entrepreneur Bunny Young has a frank discussion with us about how aligning business and passion can reduce stress and keep us affluent and happy. As a business-therapist, she drops some knowledge on work-life alignment.
Episode 103 – Re-opening Strategies with Sam Pardue
Air Date: 9/1/2020
Sam Pardue is the CEO and Founder of Indow and converted the Lean manufacturing process into the Clean manufacturing process to help businesses reopen safely. Indow is a mass custom manufacturer that manufactures and markets window inserts that press inside your window frames.
102 – Selling on Amazon with Liran Hirschkorn
Air Date: 8/27/2020
Liran shreds the airwaves with strategies and tips you didn’t even know were possible to become an Amazon power-seller. If you are selling or thinking about selling on Amazon, you better put seatbelts on your ears for this one.
Episode 101 – Building and Marketing a New Business With Ryan Hanley
Air Date: 8/25/2020
Checking back in with Ryan Hanley of Rogue Risk. Talking about ways to build trust and authority and Matt throws down some modern strategies for new agencies and agents from the SEO and social media advertising ecosystem.
Episode 100 Future Proofing Your Business Recorded Live
Air Date: 8/19/2020
Matt and Kari recorded Episode 100 Live with ways to Future-Proof yourself and your business. We talk about mindset, pivoting, communication, and marketing voodoo magic!
Episode 099 – Sleep As a Skill with Mollie McGlocklin
Air Date: 8/13/2020
Do you need more sleep? Do you need better sleep?
I talk about sleep optimization through technology, accountability, and behavioral change with Mollie McGlocklin.
Episode 098 – Business Matchmaking with Joe Koufman of Setup
Air Date: 8/11/2020
What is business matchmaking? With thousands of different marketing and sales agencies out there, how do you find one? How do you know that they have the skills you need, especially if you may not know exactly what you need? Well, here comes Joe Koufman of Setup.us with his business matching skills to get you to the right people for the job!
Episode 097 – How Well-Being Leads To Success with Susan James
Air Date: 8/5/2020
Is a new model of business possible where it’s vision and purpose-driven? Can well-being lead to success? Can we learn to be present? I ask these questions and have a deep conversation with Susan James from Self Discovery Life Mastery.
Episode 096 – The Creator Mindset with Nir Bashan
Air Date: 8/3/2020
Creativity isn’t a “nice to have” leadership trait. Could it be the key to success in your workplace and can you be taught how to be “creative?” I talk with Nir Bashan to find out if you’re born with it, or creativity is a skill you can sharpen and use in your leadership toolbelt.
Episode 095 – Supercharge Your Marketing with Brendan Egan and John Shegerian
Air Date: 7/28/2020
Supercharge Your Marketing with 101 Tips From The Marketing Masters. we talk about ways to supercharge your marketing and exponentially grow your business with Brendan Egan and John Shegerian.
Episode 094 – Account-Based Marketing with Mike Maynard
Air Date: 7/23/2020
In this episode, we talk to Mike Maynard. Mike is the owner of the $5M agency Napier and a self-confessed technology geek. Napier uses Account-Based Marketing to help businesses target their marketing budgets to the biggest and best opportunities while avoiding wasting money on dead ends.
Episode 093 – Wave.Video with Kate Skavish
Air Date: 7/21/2020
Kate helps us discover video funnels and we also talk about women and immigrants in tech today with Kate Skavish from Wave.video. Find out how to create and post videos at scale on social media or how to create your own video templates.
Episode 092 – Intuitive Success with Alyssa Williamson
Air Date: 7/16/2020
Life is too short to be sacrificing it all for your business. Intuitive Success Coach, Alyssa Williamson teaches women to reclaim their lives and build the businesses of their dreams.
Episode 091 – Talking eSports with Mitch Reames
Air Date: 7/14/2020
What the heck is eSports? And why should business owners care? Matt has a conversation with Mitch Reames, a multimedia journalist focused on the intersection of sports and esports.
Episode 090 – Explosive Startup Growth with Nicki Friis
Air Date: 7/10/2020
Today I talk SaaS startup growth strategies with Nicki Friis and how some of those explosive growth strategies can be transferred to small business and service business marketing.
089 – SEO Basics with Matt Rouse and Guest Host Daniel D. Craig
Air Date: 7/7/2020
Guest host and amazing sound guy, Daniel D. Craig from Silent Outburst Productions, interviews our regular host Matt Rouse today to go over SEO basics. That is the ins and outs of search engine optimization, using audio from ProFound.
Episode 088 – Hook SEO & All Things Real Estate Talk Social Media and Advertising
Air Date: 7/1/2020
Matt Rouse from Hook SEO and Tracey Hicks from the All Things Real Estate Store, collaborate to bring you tips on social media, email marketing, live streaming, and advertising with actionable information you can use to grow your business now.
Episode 087 – From Stress to Success with Tom Nicoli
Air Date: 6/25/2020
Start your journey from stress to success to becoming a true master visionary. Join in my conversation with Hypnotherapist and Trainer Tom Nicoli and find out why he is a loved and respected voice for entrepreneurs and executives around the world.
Episode 086 – Cyber Liability with Chantal Rees
Air Date: 6/23/2020
There’s no time to talk about Chantal’s Fantasy Football expertise because we are talking about cyber liability, cybercrime, hacking, data breaches, cyber deception, and information ransom. Did you know that most small businesses go bankrupt after a successful cyber-attack or data breach? Let’s talk about how you can limit your liability and potentially save your company.
Episode 085 – Cold Calling Techniques with Coach Fred Douglas
Air Date: 6/18/2020
Business and sales coach, Fred Douglas uses his extensive non-profit fundraising experience to show you and your sales team how to build relationships and ask for money.
Episode 84 – Balancing Online and Offline Business with Holly Jean Jackson
Air Date: 6/16/2020
Holly Jean Jackson helps business leaders get their groove back physically, mentally, and emotionally. She can help take you from fear to freedom and clarity of purpose. An amazing conversation and story with Holly Jean Jackson.
Episode 083 – How to Not Suck as a Boss with Eric Rogell
Air Date: 6/9/2020
Eric Rogell is the host of the Warriors, Lovers, Kings, and Heroes podcast and we discuss how to not suck as a boss. A discussion about leadership, power, and the journey to becoming a better boss.
Episode 082 – Three Ways To Use A Content Calendar
Air Date: 6/4/2020
Matt and Kari talk about content calendars, content libraries, and ways to use them to make your life easier.
Episode 081 – Repurposing Content with Amber Khan
Air Date: 6/2/2020
This is a fast and furious interview with the trifecta powerhouse Amber Khan. We explore her mission to help purpose-led and socially conscious businesses grow their impact. She helps marketing departments & purpose-driven leaders 10x the reach of their long-form content.
Problem Solvers 006 – WSForm Solves Your Website Form Woes
Air Date: 5/29/2020
Matt and Scott talk with Mark Westguard, developer and founder of WSForm, the best forms plugin to land on WordPress in years. We also have a chat about customer service, why most software lately is crap, and how forms still matter.
WSForm WordPress Form Plugin
Episode 080 – Email Marketing Fails
Air Date: 5/28/2020
Kari and Matt talk about the top five email marketing fails and how to avoid them. We also touch on ways to send better emails to your prospects and clients.
079 – Business Continuity and Coronavirus with Joe Apfelbaum
Air Date: 5/26/2020
Are you ready to get re-Mojo-vated? Social Selling Coach, Joe Apfelbaum talks with us from New York, New York, about helping businesses survive and thrive in the pandemic shakeup. We get the latest on the effects on businesses from the east and west coast, as well as practical tips to drive sales in this new age of business.
Episode 078 – Raise the Bar on Making Drinks at Home with RaiseTheBarPDX
Air Date: 5/21/2020
It’s time to Raise The Bar PDX with John Paul Ortega.
Can’t go out for a good cocktail and no luck making your own at home?
Raise the bar on your cocktail skills with RaiseTheBarPDX, where experienced bartender Johnny Ortega teaches you how to make a delicious cocktail from the ingredients you have on hand.
Listen Now: https://podkite.link/dmm
Episode 077 – Video Marketing with Alex Minor
Air Date: 5/18/2020
Today we talk with award-winning filmmaker and real-life content superhero, Alex Minor about why business owners need to focus on video now more than ever. We also discuss how ensuring good live-video feed matters on your online meetings and Zoom calls.
Episode 076 – Dianna Palm from the Hillsboro Chamber Talks Small Business and COVID
Air Date: 5/14/2020
Deanna Palm, President of the Hillsboro Area Chamber of Commerce, has an honest and open conversation about what has happened to small businesses both in Oregon and abroad and what they can do about it. We also discuss World 2.0, business sectors that are hurting and ones that are growing, as well as the potential fallout as the dust settles from lockdown and quarantine.
Episode 075 – Is a Million Dollar Virtual Summit Possible?
Air Date: 5/12/2020
Anyone can have a zoom meeting. Fewer people can figure out a webinar funnel. But how many can pull off a virtual summit or replace an in-person event with an online conference? Our guest, Liam Austim, is the co-founder of Entrepreneurs HQ where they teach a masterclass in virtual summits and partner with entrepreneurs and thought leaders to build digital conferences. But can you really sell $1 Million from an online summit? Let’s find out.
Episode 074 – Keep Banging with Mark Whitney for President
Air Date: 5/7/2020
From door to door sales to suing the government to one of the top-rated political satire podcasts, and even running for President of the United States, Mark Whitney has the experience to help your company take your sales to the next level, and has an amazing story to tell. We also cover some of the difficult decisions facing businesses right now. Grab some popcorn and turn up the volume for Mark Whitney.
Episode 073 – Run Your Business From Anywhere with Jeff Mendelson
Air Date: 5/4/2020
Today’s guest is Jeff Mendelson, founder of Effectivo.Social, a full-service digital marketing agency and is the host of the One Big Tip Podcast. He is a world traveler and knows all the tricks to work from anywhere!
Episode 072- Phil Pelucha Talks World 2.0
Air Date: 4/30/2020
How to think about your business as an essential service and how will you serve World 2.0. It’s time to think about what’s going to happen after the shake-up of Coronavirus. Phil Pelucha from Billionaires in Boxers wants to help you do whatever you want from wherever you want. In every crisis, there are winners and losers, and we want to help you be one of the winners.
Episode 071 – Lessons Learned from America’s Top Leaders with Adam Mendler
Air Date: 4/24/2020
Leadership is more important now than ever. We talk with Adam Mendler, author of Lessons in Leadership, who has conducted over 300 one on one interviews with leading CEOs, founders, athletes, celebrities, influencers, generals, and admirals. He helps leaders and entrepreneurs manage what is going on, from the uncertainty due to crisis, to the major changes coming up in a post-pandemic economy.
Episode 070 – Leadership During COVID-19 with Scott Aaron
Air Date: 4/24/2020
Leadership and LinkedIn are the domain of best selling author and speaker, Scott Aaron. He is a Human Connection Expert and we are talking about leadership, connection, and network marketing in the COVID age.
Episode 069 – Business and Startup Growth with David Schneider
Air Date: 4/21/2020
We are here to talk about growing businesses and startups, through good times and tough times, with David Schneider who founded and exited two SaaS startups and now runs a marketing agency.
Episode 68 – Sean Sheppard Talks About Pivoting and Product Market Fit
Air Date: 4/19/2020
The world may never be the same after the global pandemic of 2020. We have Sean Sheppard from GrowthX on the show to talk about product-market fit, pivoting in the post-pandemic, and how entrepreneurs can protect and even grow in the new economy.
Episode 67 – Outbound Lead Generation and LinkedIn with Dana Lindahl
Air Date: 4/6/2020
Matt talks with Dana Lindahl about how lead gen for B2B companies has moved to LinkedIn and some ideas on how you can use LinkedIn to generate inbound business with outbound messaging and posts.
Episode 66 – Cost-Saving Business Measures with Jesse Peralta
Air Date: 4/4/2020
Jesse brings us a whole handful of cost-saving measures and Matt throws in a couple of his own to help you get through the COVID Pandemic with some business continuity. Save your business to fight another day!
Episode 65 – Get Your Business Streaming Live During the Epidemic
Air Date: 3/31/2020
Join Matt Rouse and Yifat Cohen as they discuss why and how to get your business streaming live now. Show your clients you are open and ready for business. Plus, a frank conversation about the non-business effects of the pandemic as well as the real story behind the lady who sued McDonald’s over hot coffee.
Episode 64 – Establishing Processes and Procedures That Grow and May Save Your Businesses
Air Date: 3/23/2020
Why during the pandemic, it’s more important than ever to document your processes and procedures. We all have processes in our businesses. But are yours locked away in the heads of your key employees?
Establishing processes and procedures that everyone in a company can understand and follow allows you to iterate and improve on them and they are great for continuity. We talk with Adi Klevit from Business Success Consulting Group about how to become a business process hero, and how it can help in uncertain times.
063 – Laura Kubisiak Talks Startups, COVID, and the Oregon Entrepreneurs Network
Air Date: 3/22/2020
At OEN they believe that a thriving network of entrepreneurs makes Oregon stronger. OEN helps entrepreneurs start-up and scale-up by connecting them to peers and mentors, startup funding opportunities, and hands-on training.
A nonprofit, membership-driven organization with a 28-year track record, OEN is Oregon’s only organization that supports scalable startups from every industry across the state.
Episode 62 – The Publicity Sales Funnel & Coronavirus Business Tips with Josh Elledge
Air Date: 3/21/2020
Tips to save your business during the coronavirus pandemic. How you can save money on your grocery bill. What does this have to do with Public Relations? It’s time to grow your business and get known for all the knowledge locked away in that business mind of yours! Josh Elledge turns digital entrepreneurs into media celebrities. Are you ready to Up Your Influence?
Episode 61 – COVID-19 and Immigration Law with Tahmina Watson
Air Date: 3/20/2020
How is the pandemic affecting immigration? What about work visas? Travel bans? Immigration in progress? Family immigration? Let’s find out with Immigration Lawyer Tahmina Watson.
LinkedIn | Facebook | Twitter
ScaryMommy Article on Tahmina
2020 H1B Changes (H1b changes in 2020).
H1B prep in covid-19 days
Digital Marketing Masters Podcast
Episode 60 – Growing Your Local Business with Jesse from Chimcare
Air Date: 3/17/2020
The story of a family chimney sweeping business that has expanded from being a couple of chimney sweeps to a national chimney repair company.
Problem Solvers 005 – Matt on Meetings
Air Date: 3/13/2020
Matt talks about meetings. What is classified as a meeting? What makes a productive meeting?
Most meeting are worthless. 🙂
Episode 59 – Ross Seligman from Sphere CRM
Air Date: 3/09/2020
This week we’re talking with Ross Seligman, who is a Portland Real Estate Agent and co-founder of Sphere, a new kind of CRM for Agents and Real Estate Teams. We talk about the start-up process, what Sphere is, and building a better business by design.
Episode 58 – Non-Profit Fund Raising with Beth Lewis
Air Date: 3/02/2020
Fundraising for a nonprofit in the arts is in itself an art. We speak with Beth Lewis of Bag&Baggage and the Vault Theater about running two connected non-profits, the difference between community and professional theater, and how fundraising happens in the non-profit arts world.
Episode 57 – Email Marketing for Local Business with Elizabeth Case
Air Date: 2/24/2020
Today we’re chatting with Elizabeth Case from Yellowdog Consulting about Email Marketing for Small Businesses and why it’s important. We also talk about the Small Business Entrepreneurs Council, co-working, and her volunteer work with the Office Hours program. You don’t want to miss these small business email strategies.
Digital Marketing Masters Podcast: https://hookseo.com/podcast
Episode 56 – Local Service Business Marketing with Ryan Hanley
Air Date: 2/18/2020
We talk micro-influencer marketing, engagement, the Fyre Festival disaster and some more advanced topics like influencer attribution, marketplaces, and how to interview influencers before you spend money with them.
Matt also shares an advanced advertising trick for brands that he hasn’t shared before.
Shane Barker: https://shanebarker.com/
Digital Marketing Masters Podcast: https://hookseo.com/podcast
Episode 55 – Local Service Business Marketing with Ryan Hanley
Air Date: 2/11/2020
Join us in a spirited discussion with Ryan Hanley, author of Content Warfare, about starting a new service business, specifically, an independent insurance agency. We talk about marketing tactics any service business or entrepreneur can tackle, and then sidetrack into a spirited discussion about political marketing. You won’t want to miss this controversial episode where the crew breaks all the rules.
Episode 54 – Mixing Print Marketing and Networking with Tiffany Larsson
Air Date: 2/3/2020
With the dramatic drop in print and magazines from 2008-2018, Real Producers Portland has survived and thrived by mixing high-end experiences in business networking with their magazine geared toward the top producing real estate agents. We talk with her about the future of mixed media experiences and the future of print and marketing.
Episode 53 – Non-Profit Coworking with Sara Zwicker of HillHub
Air Date: 1/27/2020
With international coworking brands like WeWork running into profitability issues, a new model is emerging in the coworking and startup space. Non-profit coworking and startup incubators. We talk with coworking expert Sara Zwicker from HillHub in Hillsboro, Oregon. And we do some trivia from the show, The Office.
Episode 52 – Getting Organized and Efficient with Allie Gerrie the Savvy Admin
Air Date: 1/14/2020
If you want to scale your business, you need to get organized with systems and strategies that can help you grow. Allie, the Savvy Admin helps us explore ways business leaders and entrepreneurs can prepare themselves to grow beyond their time constraints.
Episode 51 – Best Advice of our First 50 Podcasts
Air Date: 1/14/2020
Jeremy and Matt discuss the best advice from their first 50 podcasts. We had each of them choose three things they learned and why they are important to you and your business!
Episode 50 – Seven Marketing Technologies to Watch For in 2020
Air Date: 1/06/2020
The time, they are a-changin’ and 2020 is no different! Here are three things every business leader should be looking at in 2020 to grow their business and to stay competitive. Plus, a bonus fourth thing that Matt and Jeremy talk about at the end. Let’s start 2020 off right!