Hosts: Jeremy Marcott and Matt Rouse
Produced by: Matt Rouse and Scott Burson
Announcer and Editor: Daniel Craig
Sponsored by: Hook SEO Digital Marketing
Episode Guide & Show Notes
Episode 16 – The Story Behind the Brand with Hussein Albaiaty, Founder of Refutees
Air Date: 05/21/2019
An inspirational talk about the hardship and rewards of running your own business. The story and meaning behind what you do and how it can change who you are. We cover everything from racism to motivation in this episode that will get you fired up to grow your business.
Show Notes:
Refutees
The Printory
Cathy Armillas, author of The Unbreakable Rules of Marketing.
Start Saying Yes on audible, by Matt Rouse.
Episode 15 – Hiring People With Developmental Disabilities Improves Your Company with Abilities At Work
Air Date: 05/13/2019
We talk about hiring people with developmental disabilities to help diversify your workforce. We talk about job carving and how agencies like Abilities at Work can help their clients and your company. Success stories, how it works, and why you should be considering people with disabilities for your workforce.
Show Notes:
Money on Tap Podcast
Episode 13 – Podcasting, Radio, and Voice Tech (part 1) with Seth Krussman of the Money on Tap Podcast
Air Date: 04/29/2019
Part 1 of our two-part series on voice tech, talking about radio and podcasting. We’re talking about the rise of podcasts, voice tech, and building “authority.” Our guest today is Seth Krussman of Brashaw Financial and the host of the Money on Tap Radio Show and Podcast.
Show Notes:
Money on Tap Podcast
Episode 12 – Leveraging Education for Lead Generation with Kari Rouse of Bark Cartons
Air Date: 04/23/2019
Are you working IN your business and not ON your business? Learn how educating your clients can be used for lead generation. “The one who teaches earns the right to sell.”
Show Notes:
Bark Cartons
The Bark Marketing Collective
Episode 11 – Elevating the Status of Pet Businesses with Kari Rouse of Bark Cartons
Air Date: 04/15/2019
Kari Rouse is on a mission. To elevate the status of pet-related businesses through professional networking, unique marketing, and helping pet business owners (such as dog groomers, doggy daycare, veterinarians, and dog walkers) use business processes to improve their sales and customer satisfaction.
Show Notes:
Episode 10 – Marketing Over Borders with Special Guest Kevin Walters of Costa Rica Investment Properties
Air Date: 04/08/2019
When you are marketing to another country or several countries, things can get complicated. Today we are welcoming back Kevin Walters from Costa Rica Investment Properties to talk about marketing over borders.
Show Notes:
Costa Rica Investment Properties
Radio DOS
Episode 9 – Relationship Marketing with Special Guest Kevin Walters of Costa Rica Investment Properties
Air Date: 04/01/2019
According to Forbes, “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement.
Relationship marketing is often used for higher ticket items with a longer sales cycle, such as cars, boats, houses, luxury items, and investment property. Which is why we have Kevin Walters here from Costa Rica Investment Properties.
Show Notes:
Costa Rica Investment Properties
Radio DOS
Episode 8 – Social Media for Small Business with Tracey Hicks of the All Things Real Estate Store
Air Date: 03/31/19
There’s a lot of so called “gurus” out there telling people what to post and when to post it. We’ll separate the truth from the myths and we’ll talk about Shiny Object Syndrome. What it is, and how to avoid it.
Show Notes:
Episode 7 – Building Your Brand with Tracey Hicks of the All Things Real Estate Store
Air Date: 03/21/19
Over an hour of amazing marketing strategy from the Digital Marketing Masters guys and Tracey Hicks, owner of the All Things Real Estate Store. And not just for Realtors! Build your brand, market online, get more referrals, lower your cost per lead, increase your lead generation and real tactics you can use.
Show Notes:
All Things Real Estate Store
Real Estate Uncensored
Social Media Lab – did the studies loosely quoted in this episode.
Episode 6 – Mentoring is a Win-Win-Win
with special guest Ryan Corbridge from Corbridge Law
Air Date: 03/12/19
How mentoring people improves people’s lives, improves the community, helps you give back, and can even improve your bottom line.
Show Notes:
Corbridge Law
Mercy Corps Micromentor Program
Episode 5 – Networking for Business and Lifestyle
with special guest Ryan Corbridge from Corbridge Law
Air Date: 03/02/2019
Business networking isn’t just a great way to grow your business, it’s a fantastic way to level up your lifestyle.
Show Notes:
BNI: Business Network International
Meetup
Chipmunk Recipes (listen to the episode, you’ll understand!)
Corbridge Law
Episode 4 – Four Things Every Website Needs
Air Date: 02/21/2019
Four things every website needs if you want to get leads from your site. Also, ways to build trust, how to prime your visitors to make the decision to contact you, and a lot of talk about plumbers.
Show Notes:
Listen to or read Start Saying Yes, by Matthew Rouse.
Audible, iTunes, Print, Kindle
Read Pre-Suasion by Robert Cialdini
Read Building a Story Brand by Donald Miller
Episode 3 – How to Conquer the Map Box with Google My Business
Air Date: 02/12/2019
How to beat out competitors using Google My Business and the Map Box / Map Pack at the top of local search results. Learn about NAP Citations and other ways to conquer the map box!
Show Notes:
Google My Business
Episode 2 – The Ugly, Ugly State of Customer Service
Air Date: 02/07/2019
Customer service is dying. Let’s make sure you stand out by Saying Yes and setting your customers up to say Yes to buying your product or service.
Show Notes:
Listen to or read Start Saying Yes, by Matthew Rouse.
Audible, iTunes, Print, Kindle
Read Pre-Suasion by Robert Cialdini
Episode 1 – Removing Bad Reviews and Getting More Positive Reviews for Your Business
Air Date: 01/28/2019
Reviews are big business, and they can be good for your business or bad for your business. Our host, Matt Rouse of Hook SEO Digital Marketing, leads off the podcast with an honest and powerful talk about how to get rid of fake and negative reviews, why you want more positive reviews, and even what to do if you’ve been targeted by review crime.
Show Notes:
How to Handle Fake and Negative Reviews from Sites Like Yelp and Google