Digital Marketing Masters Podcast

Digital Marketing Masters Podcast

Hosts: Jeremy Marcott and Matt Rouse

Produced by: Matt Rouse and Scott Burson

Announcer and Editor: Daniel Craig

Sponsored by: Hook SEO, your SEO and Web Design Company.

Listen on Google Play Music

 

Episode Guide & Show Notes

Episode 32 – LinkedIn Marketing Tips with Elizabeth Borelli

Air Date: 09/09/2019

LinkedIn has a pulse again and is turning into a huge source for driving new business. Elizabeth Borelli joins us to talk about promoting your service offering on LinkedIn by optimizing your profile and then using referral networking strategies to connect with decision-makers and prospective clients.

Show Notes:
Elizabeth Borelli on LinkedIn
Next Career Coaching
Start Saying Yes by Matt Rouse
Flattening the Hamster Wheel by Matt Rouse


Episode 31 – Better Than Fine

Air Date: 09/03/2019

This episode is way better than “just fine.” Find out how to take your business out of the friend-zone and into a full-blown love affair with your customers. Stop leaving people with the feeling that their experience with your brand was “fine” and get them raving.

Show Notes:
Hook SEO Digital Marketing
Talk Triggers by Jay Bear
Why Customers Leave by David Avrin
Start Saying Yes by Matt Rouse
Flattening the Hamster Wheel by Matt Rouse


Problem Solvers 3 – How Far Down Does the Facebook Ads Rabbit Hole Go?

Air Date: 09/01/2019

Most business owners understand boosting posts on Facebook but how far down the rabbit hole can you go with Facebook Ad Manager?

Show Notes:
Hook SEO Digital Marketing


Episode 30 – Chocolate, Kickstarter, and Food Entrepreneurship with David Gadlin

Air Date: 08/23/2019

Join David, Matt, and Jeremy as they discuss launching a food business, Kickstarter, and the retail apocalypse. We also talk about how to leverage the non-scalable to help you scale later, and finding your place in the market.

Show Notes:
Kickstarter is LIVE now: https://www.kickstarter.com/projects/1536512884/study-of-sweets-over-200-unique-chocolate-bars
Study of Sweets with David Gadlin
Dave’s Meat and Nuts by David Gadlin


Episode 29 – Short Term Rental Management with Corey Tigner

Air Date: 08/19/2019

There is a new kind of property management for investment properties and it’s short term rentals. This isn’t just throwing an ad on Airbnb anymore. Cory with iTrip Vacations is in the house to discuss long term management with short term rentals.

Show Notes:
itrip Vacations with Corey Tigner


Episode 28 – Travel Agents Still Exist with Julie Golzarian

Air Date: 08/12/2019

In the age of online travel websites, it turns out Travel Agents haven’t all disappeared and they have some unique value to offer you and your business. We are joined by Julie from All Planned Travel and she has some great travel hacks, time savers, and ways to avoid travel frustrations.

Show Notes:
All Planned Trvael with Julie Golzarian


Episode 27 – Getting Your Business Unstuck with Executive Coach Kerry Walls

Air Date: 08/07/2019

We are joined by Business and Executive Coach Kerry Walls from Portland, Maine to talk about the biggest mistakes business owners run into when they are trying to grow their business. we chat about getting your business unstuck, opportunity costs, hiring staff for a growth mindset and running your business from a higher level.

Show Notes:
Business & Executive Coaching with Kerry Walls


Episode 26 – Going All-In With Your Personal Brand with Realtor Lauren Goché

Air Date: 07/30/2019

“Watered-down you sucks. Because no one wants watered down anything.”

I know we tell everyone to not talk about politics or religion for your business unless it is your business, but our guest Lauren Goché is joining us to talk about going “all-in” on your personal brand and talking passionately about the things you believe in.

Show Notes:
Portland Realtor Lauren Goché


Episode 25 – Professional Organizing with Anne Blumer

Air Date: 07/23/2019

Get your business and your life organized with Anne Blumer who runs the Institute for Professional Organizers and is herself, a professional organizer, author, and speaker. We also dig into some ideas for self-publishing your book.

Show Notes:
Institute for Professional Organizers™


Episode 24 – Break Past Your Impostor Syndrome with Kara Radecki

Air Date: 07/15/2019

Put some seat-belts on your insecurities, because this episode is going to help you break through those self-imposed barriers. Also, find out how counseling can help your staff or management employees make your workplace more positive and productive.

An enlightening conversation with Kara Radecki from Ancora Counselling about what Impostor Syndrome is, how to overcome it, and the state of mental health in the entrepreneur, business, and remote worker world we live in.

Show Notes:
Ancora Counseling and Therapy Services – Hillsboro, Oregon


Episode 23 – Real Estate Investing for the Average Joe with JC Rogauskas

Air Date: 07/08/2019

Today on the Digital Marketing Masters Podcast we’re chatting with JC Rogauskas about how real estate investing isn’t just for rich people and retirement, and how the Average Joe can get involved and start building wealth. We also chat about the difficulty business owners and the self-employed can have with financing property,

Show Notes:
American Pacific Mortgage – Hillsboro, Oregon


Episode 22 – Disrupting Negative Customer Expectations With David D’Angelo

Air Date: 07/03/2019

In a lot of industries, such as car dealerships, have a negative experience associated with them before people even walk on the lot. We talk with the guy who we buy all our cars from, David D’Angelo about how he has turned the customer experience up-side-down and made it a fun and efficient way to buy a car.

We talk about negative experiences people have had and how managing customer expectations and creating a customer-centric experience changes the whole game.

“It shouldn’t be hard to buy something you want.”

Show Notes:
D’Angelo Auto Sales


Episode 21 – How to Use Photography to Enhance Your Story with Bryan Welsh

Air Date: 06/25/2019

Bryan talks with the whole DMM crew about how to use professional photography to improve your brand story. He has lots of tips on getting a good photographer and how to keep it simple and clean with your photos. Listen to the end to get tips on taking better photos yourself.

Show Notes:
Bryan Welsh with MIT Portraits
Web Design at Hook SEO.


Episode 20 – Live Video and YouTube Marketing with Jane Crawford and Michelle De Lude

Air Date: 06/17/2019

Even a couple of years ago, live video wasn’t accessible to the average business owner. Now anyone with a cell phone and an Internet connection can produce video marketing content on demand. We talk about how video algorithms work, what site like YouTube and Facebook are looking for in your video, and walk through a video view advertising formula. Jeremy shares his experience with Facebook Game Streaming, and Matt makes everyone’s brain hurt with too much video marketing information.

Show Notes:
The Book of Jane
The Book of Jane on YouTube
Destinations Hypnosis
Facebook Advertising with Hook SEO.


Episode 19 – Building Offline Communities with Jane Crawford and Michelle De Lude

Air Date: 06/11/2019

Offline communities can help your business grow, but they can also help us grow as people and support our weaknesses when we need help. Join Jane and Michelle as we have a fun conversation about offline communities and we even get into some talk about discovering services you can combine through business communities that can increase the value of your offerings.

Show Notes:
The Book of Jane
The Book of Jane on YouTube
Destinations Hypnosis
Start Saying Yes on audible, by Matt Rouse.


Episode 18 – Priming Your Customers with Michelle De Lude from Destinations Hypnosis

Air Date: 06/03/2019

Join us as we talk about how companies can prime their customers to take action in different situations with Michelle De Lude of Destinations Hypnosis. We also have Josh from Dick’s Auto Group and Adam from New World Industries and our hosts Matt and Jeremy. It’s a party!

Show Notes:

Destinations Hypnosis
Dicks Auto Group
New World Industries
Start Saying Yes on audible, by Matt Rouse.


Episode 17 – How Community Outreach Can Increase Sales with Adam Michaud and Josh Tompkins

Air Date: 05/28/2019

Join us as we talk to Josh Tompkins from Dicks Auto Group and Adam Michaud from New World Industries as we talk about how community involvement can improve your sales.

Show Notes:

Dicks Auto Group
New World Industries
Start Saying Yes on audible, by Matt Rouse.


Episode 16 – The Story Behind the Brand with Hussein Albaiaty, Founder of Refutees

Air Date: 05/21/2019

An inspirational talk about the hardship and rewards of running your own business. The story and meaning behind what you do and how it can change who you are. We cover everything from racism to motivation in this episode that will get you fired up to grow your business.

Show Notes:

Refutees
The Printory
Cathy Armillas, author of The Unbreakable Rules of Marketing.
Start Saying Yes on audible, by Matt Rouse.


Episode 15 – Hiring People With Developmental Disabilities Improves Your Company with Abilities At Work

Air Date: 05/13/2019
We talk about hiring people with developmental disabilities to help diversify your workforce. We talk about job carving and how agencies like Abilities at Work can help their clients and your company. Success stories, how it works, and why you should be considering people with disabilities for your workforce.

Show Notes:

Money on Tap Podcast


Episode 13 – Podcasting, Radio, and Voice Tech (part 1) with Seth Krussman of the Money on Tap Podcast

Air Date: 04/29/2019

Part 1 of our two-part series on voice tech, talking about radio and podcasting. We’re talking about the rise of podcasts, voice tech, and building “authority.” Our guest today is Seth Krussman of Brashaw Financial and the host of the Money on Tap Radio Show and Podcast.

Show Notes:

Money on Tap Podcast


Episode 12 – Leveraging Education for Lead Generation with Kari Rouse of Bark Cartons

Air Date: 04/23/2019

Are you working IN your business and not ON your business? Learn how educating your clients can be used for lead generation. “The one who teaches earns the right to sell.”

Show Notes:

Bark Cartons
The Bark Marketing Collective


Episode 11 – Elevating the Status of Pet Businesses with Kari Rouse of Bark Cartons

Air Date: 04/15/2019

Kari Rouse is on a mission. To elevate the status of pet-related businesses through professional networking, unique marketing, and helping pet business owners (such as dog groomers, doggy daycare, veterinarians, and dog walkers) use business processes to improve their sales and customer satisfaction.

Show Notes:

Bark Cartons


Episode 10 – Marketing Over Borders with Special Guest Kevin Walters of Costa Rica Investment Properties

Air Date: 04/08/2019

When you are marketing to another country or several countries, things can get complicated. Today we are welcoming back Kevin Walters from Costa Rica Investment Properties to talk about marketing over borders.

Show Notes:

Costa Rica Investment Properties
Radio DOS


Episode 9 – Relationship Marketing with Special Guest Kevin Walters of Costa Rica Investment Properties

Air Date: 04/01/2019

According to Forbes, “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement.
Relationship marketing is often used for higher ticket items with a longer sales cycle, such as cars, boats, houses, luxury items, and investment property. Which is why we have Kevin Walters here from Costa Rica Investment Properties.

Show Notes:

Costa Rica Investment Properties
Radio DOS


Episode 8 – Social Media for Small Business with Tracey Hicks of the All Things Real Estate Store

Air Date: 03/31/19

There’s a lot of so called “gurus” out there telling people what to post and when to post it. We’ll separate the truth from the myths and we’ll talk about Shiny Object Syndrome. What it is, and how to avoid it.

Show Notes:

All Things Real Estate Store


Episode 7 – Building Your Brand with Tracey Hicks of the All Things Real Estate Store

Air Date: 03/21/19

Over an hour of amazing marketing strategy from the Digital Marketing Masters guys and Tracey Hicks, owner of the All Things Real Estate Store. And not just for Realtors! Build your brand, market online, get more referrals, lower your cost per lead, increase your lead generation and real tactics you can use.

Show Notes:

All Things Real Estate Store
Real Estate Uncensored
Social Media Lab – did the studies loosely quoted in this episode.


Episode 6 – Mentoring is a Win-Win-Win
with special guest Ryan Corbridge from Corbridge Law

Air Date: 03/12/19

How mentoring people improves people’s lives, improves the community, helps you give back, and can even improve your bottom line.

Show Notes:

Corbridge Law
Mercy Corps Micromentor Program


Episode 5 – Networking for Business and Lifestyle
with special guest Ryan Corbridge from Corbridge Law

Air Date: 03/02/2019

Business networking isn’t just a great way to grow your business, it’s a fantastic way to level up your lifestyle.

Show Notes:

BNI: Business Network International
Meetup
Chipmunk Recipes (listen to the episode, you’ll understand!)
Corbridge Law


Episode 4 – Four Things Every Website Needs

Air Date: 02/21/2019

Four things every website needs if you want to get leads from your site. Also, ways to build trust, how to prime your visitors to make the decision to contact you, and a lot of talk about plumbers.

Show Notes:

Listen to or read Start Saying Yes, by Matthew Rouse.

Audible, iTunes, Print, Kindle

Read Pre-Suasion by Robert Cialdini
Read Building a Story Brand by Donald Miller


Episode 3 – How to Conquer the Map Box with Google My Business

Air Date: 02/12/2019

How to beat out competitors using Google My Business and the Map Box / Map Pack at the top of local search results. Learn about NAP Citations and other ways to conquer the map box!

Show Notes:
Google My Business


Episode 2 – The Ugly, Ugly State of Customer Service

Air Date: 02/07/2019

Customer service is dying. Let’s make sure you stand out by Saying Yes and setting your customers up to say Yes to buying your product or service.

Show Notes:

Listen to or read Start Saying Yes, by Matthew Rouse.

Audible, iTunes, Print, Kindle

Read Pre-Suasion by Robert Cialdini


Episode 1 – Removing Bad Reviews and Getting More Positive Reviews for Your Business

Air Date: 01/28/2019

Reviews are big business, and they can be good for your business or bad for your business. Our host, Matt Rouse of Hook SEO Digital Marketing, leads off the podcast with an honest and powerful talk about how to get rid of fake and negative reviews, why you want more positive reviews, and even what to do if you’ve been targeted by review crime.

Show Notes:

How to Handle Fake and Negative Reviews from Sites Like Yelp and Google

Get a Website SEO Review