When potential customers visit your website, even if they have already met you before, they are making a snap-judgment about your business.
That back button is just a tap or a click away.
In a matter of seconds, they are getting a first impression, and if they stay long enough to read what you have to stay, you only have 10-15 seconds to explain yourself.
First impressions are everything when it comes to your website.
If Your Home Page Doesn’t Have These 4 Things, You’re Losing Customers.
They are clicking the back button and they are off to the next search result or social media post.
At a minimum, your company homepage needs these four things.
What Your Customers Really Want to Know
- Who are you?
- What do you do?
- How will you solve my problem?
- How do I get it?
Without these things, website visitors are left trying to figure out what you do and how it will solve their problem.
If you are not laser-focused and crystal clear on who you are, what you do, what problem you solve, and how they get it, they’re gone and visiting a competitor.