When potential customers visit your website, even if they have already met you before, they are making a snap-judgment about your business.

That back button is just a tap or a click away.

In a matter of seconds, they are getting a first impression, and if they stay long enough to read what you have to stay, you only have 10-15 seconds to explain yourself.

First impressions are everything when it comes to your website.

If Your Home Page Doesn’t Have These 4 Things, You’re Losing Customers.

They are clicking the back button and they are off to the next search result or social media post.

4 Things Your Home Page Needs

At a minimum, your company homepage needs these four things.

What Your Customers Really Want to Know

  1. Who are you?
  2. What do you do?
  3. How will you solve my problem?
  4. How do I get it?

Without these things, website visitors are left trying to figure out what you do and how it will solve their problem.

If you are not laser-focused and crystal clear on who you are, what you do, what problem you solve, and how they get it, they’re gone and visiting a competitor.