Organic Facebook Reach is Officially Dead (almost)

People are already “running” around the Internet screaming that Facebook is murdering their brands. But is the sky really falling? The truth is “sort of.” Before you lose your head to the Horror that is imaging your website traffic will dry up, let’s get a little perspective on the problem. And let me tell you, Chicken Little, the sky is …

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What is Facebook Affinity?

How often someone interacts with the posts from your Facebook Business Page determines how many of your future posts they will see. There is a secret score assigned to each of your posts on Facebook. this score is called “Edgerank” and I will talk about that how you can improve your Edgerank in this article, along with explaining how Facebook …

How to Post a Video Without Sound on Instagram

So you’re posting a video on Instagram and you don’t want the sound. Maybe there’s someone’s bad ringtone in the background or popular music that might alert the Instagram copyright Gestapo, or maybe you just want picture without sound… (Screenshots were captured on the Instagram app for iOS.) Step 1: Tap the plus sign button at the bottom of the screen …

Remove Negative and Fake Reviews from Yelp! and Other Platforms

Learn how to handle negative review and remove fake reviews from Yelp! and other online review sites. Few things can be more painful than seeing someone publicly smearing your (hopefully) good name. Negative word-of-mouth has been going on for centuries, just in different ways! “I can see he’s not in your good books,’ said the messenger. ‘No, and if he were …

People Care What Other People Think

Studies about what people search for on Google versus what they post on social media show a gap in how people want to be seen by others versus what they really think. Search engine honesty. People type in honest things in places they want honest answers. In places where they do not feel anonymous, they type in things that will …

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Facebook Cracks Down on Clickbait and You Won’t Believe What Happened Next

Facebook is launching it’s 2nd round of attacks on what is commonly referred to as Clickbait. First off, let’s define what “Clickbait” is. click·bait ˈklikbāt/ noun – informal “these recent reports of the show’s imminent demise are hyperbolic clickbait” The idea is that by exaggerating the importance of the information and leaving out a crucial detail, you can get people to …

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Like it, Love it, or Get Angry on Facebook

There is a very good chance that this will increase your engagement, but in some cases could complicate the process of posting things that are controversial. Often times when someone “did not like” a post, they would just not click on the Like button. Facebook’s research dug deep into the comments and conversations of the billions of Facebook posts to see what comments and emojis that Facebook users were using to express emotions other than “Like” and then drilled down to find the ones that users would find most useful. They also did several focus groups and partial roll-outs of the reaction buttons to test the user experience.

Ashley’s Top 7 Takeaways from the Unbounce “Call To Action” Conference

As I shared earlier, the Call to Action Conference was ah-mah-zing, but just saying that doesn’t provide much, except for incentive to join me at #CTAConf2016. (Tickets are like super cheap right now, too, so register if you want to reserve your spot!) I thought I’d share my top 7 takeaways to actually give you some value, but I also went …