Organic Facebook Reach is Officially Dead (almost)

People are already “running” around the Internet screaming that Facebook is murdering their brands. But is the sky really falling? The truth is “sort of.” Before you lose your head to the Horror that is imaging your website traffic will dry up, let’s get a little perspective on the problem. And let me tell you, Chicken Little, the sky is …

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What is Facebook Affinity?

How often someone interacts with the posts from your Facebook Business Page determines how many of your future posts they will see. There is a secret score assigned to each of your posts on Facebook. this score is called “Edgerank” and I will talk about that how you can improve your Edgerank in this article, along with explaining how Facebook …

Remove Negative and Fake Reviews from Yelp! and Other Platforms

Learn how to handle negative review and remove fake reviews from Yelp! and other online review sites. Few things can be more painful than seeing someone publicly smearing your (hopefully) good name. Negative word-of-mouth has been going on for centuries, just in different ways! “I can see he’s not in your good books,’ said the messenger. ‘No, and if he were …

Hook Gets Ready for Content & Commerce 2017

We stay on top of what’s working now! Scott and Matt (our managing partners) are headed to the Digital Marketing Summit, Content & Commerce 2017, in Los Angeles, California. “What’s working now in e-commerce, digital media, information publishing, and subscription commerce.” Some of the breakout sessions include topics like The death of “interruption advertising” and How “conversational selling” could be the key …

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How To Scrub Your Email List

There are three types of lists that need to be scrubbed: A list you are actively using to send email An old list that you want to start using again An email list you just started building and want to grow more What does “scrubbing your list” even mean? Scrubbing your list is removing people who are not going to …

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Like it, Love it, or Get Angry on Facebook

There is a very good chance that this will increase your engagement, but in some cases could complicate the process of posting things that are controversial. Often times when someone “did not like” a post, they would just not click on the Like button. Facebook’s research dug deep into the comments and conversations of the billions of Facebook posts to see what comments and emojis that Facebook users were using to express emotions other than “Like” and then drilled down to find the ones that users would find most useful. They also did several focus groups and partial roll-outs of the reaction buttons to test the user experience.