Below you'll find a list of all posts that have been categorized as “Marketing”
How often someone interacts with the posts from your Facebook Business Page determines how many of your future posts they will see. There is a secret score assigned to each of your posts on Facebook. this score is called “Edgerank” and I will talk about that how you can improve your Edgerank in this article, along with explaining how Facebook …
There is one question you need to ask yourself when you want to know how the general public treats their data privacy. “Where does my poop go?” Yup. That’s the metaphor we’re using today. Most people have no idea where their poop goes after they flush the toilet. And unless you’re a civil engineer, a plumber, or someone who works …
The poop emoji is about to hit the digital fan on Instagram! Instagram has made a major change to their Instagram algorithm and it could hit your bottom line, especially if you are getting leads and customers from Instagram. Instagram’s amazing growth in 2017 and 2018 makes it one of the hottest tickets in town for marketing! The announcement on …
Learn how you can handle negative reviews and remove fake reviews from Yelp! and other online review sites. Few things can be more painful than seeing someone publicly smearing your (hopefully) good name. Negative word-of-mouth has been going on for centuries, just in different ways! “I can see he’s not in your good books,’ said the messenger. ‘No, and if he …
“They didn’t brag about how far they could take me. They asked where I wanted to go.” -Vanderbilt’s MBA program When a customer visits your website or interacts with your brand in any way, we call that messaging. Your messaging is the actual words you use to talk to your customers. It’s how you talk about your business. What your …
People are already “running” around the Internet screaming that Facebook is murdering their brands. But is the sky really falling? The truth is “sort of.” Before you lose your head to the Horror that is imaging your website traffic will dry up, let’s get a little perspective on the problem. And let me tell you, Chicken Little, the sky is …
When potential customers visit your website, even if they have already met you before, they are making a snap-judgment about your business. That back button is just a tap or a click away. In a matter of seconds, they are getting a first impression, and if they stay long enough to read what you have to stay, you only have 10-15 …
We stay on top of what’s working now! Scott and Matt (our managing partners) are headed to the Digital Marketing Summit, Content & Commerce 2017, in Los Angeles, California. “What’s working now in e-commerce, digital media, information publishing, and subscription commerce.” Some of the breakout sessions include topics like The death of “interruption advertising” and How “conversational selling” could be the key …
Building communities online is a great way to interact with like minded people, market your ideas, and follow up with your tribe. But as more and more online communities are being built, how can you make one that people will pay attention to, and how do you find those people in the first place? A Note For Business Taking …
There are three types of lists that need to be scrubbed: A list you are actively using to send email An old list that you want to start using again An email list you just started building and want to grow more What does “scrubbing your list” even mean? Scrubbing your list is removing people who are not going to …
