by Matt from Hook SEO | Aug 22, 2017 | Charity & Community, Media, Public Relations, Social Media, Tips and Tricks
Studies about what people search for on Google versus what they post on social media show a gap in how people want to be seen by others versus what they really think. Search engine honesty. People type in honest things in places they want honest answers. In places...
by Matt from Hook SEO | Mar 31, 2017 | Beaverton, Charity & Community, Hillsboro
When you think of Hillsboro, you don’t generally think of high fashion, but at the New Basin Artistic Fashion Awards, local artists and designers were out in full force. The 2nd annual gala took place on Friday, March 31st at the Walters Cultural Arts Center in...
by Matt from Hook SEO | Jan 31, 2017 | Charity & Community, Facebook, Marketing, Media, Social Media, Tips and Tricks
Building communities online is a great way to interact with like minded people, market your ideas, and follow up with your tribe. But as more and more online communities are being built, how can you make one that people will pay attention to, and how do you find those...
by Matt from Hook SEO | Jul 8, 2015 | Blog Help, Charity & Community, Content Marketing, HookSEO Blog, How To, Marketing, Public Relations, Sales, SEO
When it comes to your business, you are the expert. Remember that you may not be THE Expert in your field, but compared to the average customer, you are an expert. You deal with your business day in and day out. You know the tricks of the trade. That’s why...
by Matt from Hook SEO | May 11, 2015 | Charity & Community, Hillsboro, HookSEO Blog, Public Relations
Hook SEO wanted to support the community in a tasty way. Seeing a poster for the 2nd annual Cinco de Mayo Chili Cook-Off with Meals on Wheels, we decided it was time to compete for the cause! After many hours of food acquisition, preparation, and excruciating...
by Matt from Hook SEO | Jan 13, 2015 | Charity & Community, HookSEO Blog, How To, Marketing, Public Relations
Serendipity: n. a fortunate, lucky happening; a pleasant surprise. Something unexpected but welcome. It’s not something you can predict or cause to happen directly, but you can help to encourage it to happen more often. Rand Fishkin talks about serendipity and...
