Serendipitious Opportunities Come From Doing Those Things You Don’t Have Time To Do

Serendipity: n. a fortunate, lucky happening; a pleasant surprise. Something unexpected but welcome. It’s not something you can predict or cause to happen directly, but you can help to encourage it to happen more often. Rand Fishkin talks about serendipity and how it plays into the “paradox of exceptional marketing”. Some companies make it big. Others do not. There is so much that …

Archive.org now has more than 1,000 classic arcade games you can play in your browser.

What’s that? You don’t have enough distractions at work? Well, have I got the solution for you! Archive.org just made it 75% more difficult for you to get any actual work done.  (“You’re welcome.“) They’ve gone ahead and made more than 1,000 of those classic arcade games available to you online to play, for free. (Everyone loves free!) In all their glory, …

Hook SEO Nails Internet Marketing In Radio Interview

Hook SEO was interviewed on October 20th, 2014 on The Business Voice show on am1360 KUIK, sponsored by the Hillsboro Chamber of Commerce.  It sounds like they weren’t expecting us to really nail down how Internet Marketing works these days! “They are living and breathing exactly what they have been preaching. They have been part of the Chamber just giving …

The Theory of Reciprocity: A Real Case Study at the Pumpkin Patch

Reciprocity in social psychology refers to responding to a positive action with another positive action, rewarding kind actions. As a social construct, reciprocity means that in response to friendly actions, people are frequently much nicer and much more cooperative than predicted by the self-interest model… (source) Reciprocity in Business and Marketing In business, the theory of reciprocity also applies. I …