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Beware of the Covid-Map Malware

by Matt from Hook SEO | Mar 13, 2020 | Content Marketing, Malware and Security

Typically, cybercriminals spread their malware by using misinformation to trick people into opening and visiting their malicious websites. With the Coronavirus pandemic, they are actually spreading their malicious content through factual information.

How Titles Can Transform Your Search Rank

by Matt from Hook SEO | Dec 3, 2019 | HookSEO Blog

Page titles are one of the most important listing factors in improving website SEO rankings. If you are a beginner and want to ensure your web site pages or blog posts get found, you need to ensure your titles are both Human-Legible and contain the terms you think people will type into a search engine. See our article: Matt's Awesome Blogging...

Posting Too Often – Are You Spinning Your Wheels?

by Matt from Hook SEO | Apr 29, 2019 | Marketing, Content Marketing, Facebook, Instagram, Social Media

Every long weekend in May, when I lived in western Canada, I would join my friends on their annual camping trip. Some of them had giant custom-built 4x4s that were designed to take on almost any terrain. And in the wilder parts of western Alberta, there is some pretty rough terrain, and 4x4 clubs have built trails specifically designed to be...

Removing Facebook Fans By Country or Age

by Matt from Hook SEO | Jan 15, 2019 | Facebook, HookSEO Blog, How To, Social Media

In information we have collected and tested from Facebook Support, we now know that Facebook will remove fans from your page from countries you select to not show your page to. They don't hide your content from view, they actually remove them from your page fan roster. Why Removing Them Is Awesome Facebook's algorithm takes into account...

What is Facebook Affinity?

by Matt from Hook SEO | Jun 2, 2018 | Crush SEO Book, Facebook, HookSEO Blog, How To, Marketing, Social Media

How often someone interacts with the posts from your Facebook Business Page determines how many of your future posts they will see. There is a secret score assigned to each of your posts on Facebook. this score is called "Edgerank" and I will talk about how you can improve your Edgerank in this article, along with explaining how Facebook Affinity...