Organic Facebook Reach is Officially Dead (almost)

People are already “running” around the Internet screaming that Facebook is murdering their brands. But is the sky really falling? The truth is “sort of.” Before you lose your head to the Horror that is imaging your website traffic will dry up, let’s get a little perspective on the problem. And let me tell you, Chicken Little, the sky is …

How to Post a Video Without Sound on Instagram

So you’re posting a video on Instagram and you don’t want the sound. Maybe there’s someone’s bad ringtone in the background or popular music that might alert the Instagram copyright Gestapo, or maybe you just want picture without sound… (Screenshots were captured on the Instagram app for iOS.) Step 1: Tap the plus sign button at the bottom of the screen …

Hook Gets Ready for Content & Commerce 2017

We stay on top of what’s working now! Scott and Matt (our managing partners) are headed to the Digital Marketing Summit, Content & Commerce 2017, in Los Angeles, California. “What’s working now in e-commerce, digital media, information publishing, and subscription commerce.” Some of the breakout sessions include topics like The death of “interruption advertising” and How “conversational selling” could be the key …

People Care What Other People Think

Studies about what people search for on Google versus what they post on social media show a gap in how people want to be seen by others versus what they really think. Search engine honesty. People type in honest things in places they want honest answers. In places where they do not feel anonymous, they type in things that will …

scrub-email-list

How To Scrub Your Email List

There are three types of lists that need to be scrubbed: A list you are actively using to send email An old list that you want to start using again An email list you just started building and want to grow more What does “scrubbing your list” even mean? Scrubbing your list is removing people who are not going to …