Want a quick and dirty guide to solid SEO on your blogs, articles or pages? Use these 10 tips to ensure that you are getting the most out of your content.
10 Point SEO Checklist For On-Page SEO
- Titles should be short and under about 55-60 characters. The width on some sites is not a fixed number of characters, so titles with larger width letter should stick to 55 or less letters. For Example this title is truncated: “Physical Therapy Software, PT Billing Services, OT & PT …” should be something more like “SuperDuper Physical Therapy Billing & Tracking Software“
- Titles should be human readable and putting important information near the beginning is not a necessity for a good search rank. Keep them short and to the point. They should make the reader want to click on the link.
- Google recognizes close variants of terms and related terms. For example, it knows that tee shirt, tee-shirts, t-shirts, t-shirt, tshirt, tshirts are all the same thing, you don’t need to mention them all. It is also possible to rank well for a term that is not in your title if it is relevant and mentioned in your page content.
- Meta Descriptions should be under 160 characters. “SuperDuper – A web-based system for patient tracking & speech therapy practices. Patient registration & scheduling, EMR, claim making, payment posting & claim denial management, business performance analysis.” will get truncated or in other words, the end gets chopped off and replaced with “…” You can also add a call to action in the description. Try something like, “SuperDuper is a web-based system for Therapy practices. It handles patient registration, scheduling, EMR, claim creation, payment posting. Get a Free Demo.“
- Do not use replacement symbols such as “&” which is an HTML code. There shouldn’t be any HTML in the titles, just use the actual & symbol.
- Having a call to action in meta descriptions can improve click through rates also. Terms like “check it out” and “learn how” can help you Crush SEO!
- If you are stuffing lots of keywords into your title and meta, then you should be separating those things into multiple pages with more specific topics. One page per unique topic is key otherwise you can get an issue called keyword dilution, where the keyword is spread on so many pages that you don’t have a specific page for search engines to put into their index for that term.
- Meta Tags and Titles should all be unique. Unique to both your site and to the Internet as a whole. Make your site stand apart from the crowd.
- Look at the pages ranking above yours for the keyword phrase you want to focus on and try to improve on their work. Better title, better meta, better content.
- Make sure to use headings and sub-headings in your content. The content should be in “bigger” headings by priority. <h1> What is the overall topic of the page (most important), <h2>Sections of the main topic (important), <h3-h6>Specifics about the sections (information of note).
Learn More About How To Crush SEO
For more details on effective writing and content marketing from the Author of Crush SEO: Learn How To Market Your Local Business Online, check out Matt’s Awesome Blogging Tips.